Established in the late 1990s by James Moores, Rochelle is a group of three Victorian School buildings erected in 1895 in the heart of East London. Located on Arnold Circus, Rochelle occupies a key position at the heart of the Boundary Estate Conservation area.

It shares a rich history with a neighbourhood that was once one of London’s most notorious slums, a model of social development for Britain, and is today is an established artsy district.