A one-time journalist and fashion editor of British Vogue and the Evening Standard, designer Luella Bartley launched her eponymous fashion label "Luella" in 1999.
A year after her first showcase, she was awarded Britain's Young Designer of the Year award. Her designs are influenced by the British music scene and have been acclaimed for her quirky, punk inspired, often distinctly English style.
In 2002, the "Gisele" bag she designed from the best selling "Luella for Mulberry" edition was an instant success and revived the ailing Mulberry brand.
In 2008 the British Fashion Council named Luella 'Designer of the Year', having been nominated previously for two consecutive years.
Luella was appointed Member of the Order of the British Empire (MBE) in the 2010 New Year Honours.